Video marketing is a powerful way to grow your business

SwanDigi is a video marketing agency in Batam that offers Digital Marketing services. Our video production team has years of experience creating video content for brands of all sizes.

Video Marketing

Youtube Video Marketing

is one of the most effective ways to reach your TARGET AUDIENCE.

Real Estate Video

Construction Video

Automotive Video

Food & Beverage

Video marketing FOR




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YouTube has become the second search engine after Google.  Therefore, this strategy is believed to be able to get a very large exposure to promote your business.

Apart from SEO Content Writing, this strategy has proven to be effective in increasing brand awareness, sales, and engagement with potential customers.

It also helps businesses reach new audiences and increase conversion rates by providing viewers with the information they can’t find anywhere else on the Internet.

What is Video Marketing?

Advantages, Obstacles, as well as Finest Practices for an Effective Video Marketing Campaign

If a photo's worth a thousand words, then just how much better is the video? That's the basis of video marketing, a forward-facing marketing strategy that integrates appealing video right into your marketing campaigns.

In addition, this strategy can be used for anything from building customer rapport, to promoting your brand, solutions, or products.

Furthermore, it can act as a tool to present how-to's, advertise consumer endorsements, and also live-stream events, and also supply viral (enjoyable) content.

Just How does Video Marketing work?

Externally, this strategy is pretty easy: Your brand name produces video clips.

In some way or another, advertise your company, drive sales, increase recognition of your services or products or involve your customers. In practice, it's a bit much more challenging.

Like most of your marketing efforts, video marketing is data-driven, so you'll intend to check various metrics and track consumer interaction.

Similarly, to establish your video marketing strategy, you'll want to:

  1. Allot sources. You're mosting likely to require to assign some budget for video. For instance, decent tools, a good graphic designing software program, and a video marketing guru (or, much better, group)– as well as time to produce it.
  2. Tell your Ideas. The narration has never been as vital as it remains in the video, so obtain brainstorming: What stories do you intend to tell? Just how will you tell them?
  3. Engage. It's not nearly enough to just tell your tales; Therefore you must engage your audience while you do so. Exactly how will you make your stories fascinating? What will hook your audience?
  4. There's no set length for marketing videos (although there are suggestions), however, the general policy is that much shorter is much better. Cut, reduced, reduced out everything peripheral.
  5. Release. Publish your videos far and wide– ingrained in your website,  above all uploaded to Google-owned YouTube, as well as on all your social networks like our content marketing service.
  6. Evaluate. Track metrics as well as stats, to establish which video clips do the very best– and also why.

Advantages of Video Marketing

The benefits of video marketing are several. Allow's begin with the quickly quantifiable: statistics, numbers, and data– oh my! Of note:

  1. Video helps you connect with your target market. Today, so much of a company's marketing initiatives are developed to assist build trust. Video is the bridge that links what you say to who you are. Allowing clients to peer behind the curtain as well as learn more about your brand name.
  2. Video is an SEO gold mine, helping build backlinks to your site. In addition to increasing sort as well as shares (which can impact search positions), and driving traffic to your site. And let's not forget that YouTube is had by Google, therefore make certain to post your videos to YT. As well as tag, tag, tag with keywords/keyphrases!
  3. Video clips increase information retention. If your customers listen to something only, they're most likely to keep regarding 10% of that info 3 days later on. By contrast, if what they listen to is accompanied by relevant imagery, they'll retain approximately 65% of that info 3 days later.
  4. In 2017, video content will make up an approximated 74% of all the internet traffic. Your consumers like video clips. Prospective customers likewise like video, which implies good video marketing can bring in brand-new site visitors.
  5. Email subject lines that include the words “video” see a 19% rise in open rates as well as a 65% increase in click-throughs.
  6. Four times as numerous clients would favor watching an item video after that reviewed a product summary.
  7. Do you like the money? After that consider this: after seeing a video, customers are 64-85% most likely to buy.

Obstacles of Video Marketing

Once, the cost was a major challenge to video marketing: The expense of equipment, editing software applications, and also, from an end user's viewpoint, the data expense of consuming the internet video.

Today, those difficulties are primarily in the rear-view mirror. Yes, you still require some budget plan– good devices, modifying software programs, as well as a delivery platform, are more cost-effective than they once were. 

However, they're not complementary– and you do need a marketing group with experience in video, yet these are all surmountable obstacles.

The largest challenges of video marketing in 2017 are tactical: How to build a solid and also reliable video marketing strategy. 

How to develop content that individuals intend to consume, and also exactly how to create interesting video clips that get shared.

Additionally, video content marketing experts need to have a solid understanding of metrics, how they suggest a video's success, and also locations for enhancement.

Ideal Practices for Video Marketing

From these obstacles, rise video marketing's finest techniques. And everything boils down to strategy:

If you desire your video marketing to have results, then you have to plan, test, evaluate, and also examination once again.

Yes, the objective of your video clips is to narrate and involve your customers but, from a marketing perspective, your videos need to likewise align with your sales funnel.

What is the purpose of each video? Who is the audience? Just how does the video additionally your marketing goals?

The bottom line, overall strategy, and also data ought to drive your strategy. Plan a solid strategy to establish video(s) for each level of your sales funnel.

Layout the content and objectives of each video. Identify what metrics will best identify a video's success.

Fine-tune your video clips (as well as their release), when essential. Work to make them extra efficient.

As well as whatever you do, do video; in 2017 and in the past, it's the keystone of your brand's marketing efforts.

Prepared to work with a digital marketing agency? Find out just how we can boost your online presence as well as generate sales!

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